Digital Transformation

It is only the beginning of the digital revolution. But even at this stage, we all perceive the massive impacts on industries (car, hotels, retail…), on customer relationship (transparency, real-time…), on our way of working (remote, collaboration…), on the power of customers on our brands …

For many people, this digital revolution is linked to the technology evolution (cloud, big data, mobile and more to come) and is viewed as an innovation tool for companies, helping them to improve their revenues and, sometimes, optimize their costs. This challenge, the “Digital Transformation Programme”, is mainly given to Marketing and/or IT teams.

But Digital transformation is not only an IT or an innovation programme, it is also, for the entire company and his employees, a journey. It is a journey as you will discover new territories, new cultures, new way to interact with others, new way of thinking, new values... and they can be very different from yours. This journey could be difficult or very difficult, according to different element as company age, industry, company culture, size, management style…, but we all know that we will have to do it, and the sooner the better.

As soon as you will start your journey, especially if you manage it as a “technology/innovation programme”, you will discover that one of the key risks and as well the key success factors are your human capital, your company culture and your management engagement… being “digital” for a company is not a question of CRM software selection or building a mobile app, or be present on Facebook or Twitter…. It is about:

• make your company Agile to innovate and react fast, but also to be more efficient
• Improve and multiply the Interactions with your customers, your partners and fuel your "data lake" (Data is the "new oil")
• Unify the customer experience across your channels and products
• Open your company to the external world to co-innovate, to be at the heart of the eco-systems of your industry (or even other industries)
• Build a Common and Consistent Plan across all entities to cover all dimensions : Business / Technology/ Customer Experience / Human

NEA-management will support you, according to your needs and specificities, on one, two or more dimensions of the digital transformation, from the early days to define your strategy, design your priorities, build your roadmaps and deliver your plan.